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Hayes Blog 4

We’re making headlines again for all the right reasons…

Family-friendly Fizzy featured in The Times plus our head of marketing wins a Property Week ‘Trailblazer’ award!   

In a thought-provoking feature on the ‘rental revolution’, The Times property correspondent David Byers looks at how a “new generation of amenity-rich, build-to-rent blocks are becoming long-term homes for families”. 

Mide, Ade and Jessie Oyemade – a Fizzy Hayes family – talked to David about life at Fizzy and saving to buy while living in a modern apartment in a serviced building, with the piece of mind that comes with a long-term tenancy.

“It used to be that people would rent in their 20s and then move out to the suburbs or commuter towns in their 30s to start a family. But what we’re seeing now, with millennials entering their 30s and having children, is more people staying in rental accommodation for longer. There are a number of factors at play here. It’s partly a question of economics and being priced out of the market. But it’s also a lifestyle choice and about wanting to live closer to the action, without being tied down by a mortgage and everything that comes with owning a property.”  Harry Downes, Managing Director, Fizzy Living

Mide, Ade and beautiful Baby Jessie
Mide, Ade and beautiful Baby Jessie

Blazing a trail

In other exciting news, our head of sales & marketing Sophie Lau was included in a Property Week list of professionals who have “blazed a trail in the residential sector over the past three years”.

Sophie is responsible for developing the overall letting and marketing strategy for Fizzy with a strong focus on customer satisfaction and innovation.

Career highlights include winning the community engagement award at the British Property Federation ‘Tomorrows Leaders Awards’ and turning Fizzy into a pet-friendly company by introducing ideas such as pet stations and ‘yappy hour’. These initiatives resulted in Time Out naming Fizzy “London’s most pet-friendly rental company”.

Sophie Lau and other nominated candidates

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